You are the product. Them feeling something is what sells.

Thought Starters – Resources, Links, Articlesparagraphspace

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*New!* Understanding Gen C – The Engagement Project: Connecting with Your Consumer in the Participation Age, Google Engagement Project

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“Just make people better at something they want to be better at.” – Pixie Dust & The Mountain of Mediocrity, Kathy Sierra for Gapingvoid

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The secret to engagement: offering people things that make their lives better; adding to experiences vs. interrupting – We Are Social

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“Today, it’s the ability to create a whole world of content around a passion point that ties to a brand.” – The New World of Creative Services via Digiday

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Google’s unified design vision: how Larry Page engineered a beautiful revolution across a network of products – The Verge

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“There is often a huge chasm between being busy and being productive.” – Jonathan Fields

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The presentation that inspired Google+ – Business Insider

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What Reddit says about the expanding idea of journalism – Gigaom

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MSNBC sees CPM-uplift from decreasing ad inventory & careful planning, design and content presentation – Digiday

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Adam Smith and Drew Houston, founders of two successful Internet startups, share their secrets – Digital Inspiration

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